We are excited to announce Norm Rose, President of Travel Tech Consulting, as a keynote speaker at Travel Tech Con 2017. We sat down with him and asked his background, who should approach him at the conference and what he's most excited about Travel Tech Con 2017. Can't wait to see you in May Norm!

Norm Rose, President of Travel Tech Consulting. Image taken from Phocuswright 2016.

Norm Rose, President of Travel Tech Consulting. Image taken from Phocuswright 2016.

Why did you get into travel tech?

I’ve always had a passion for new technology.  I began my consulting practices in 1995 at the same time the Internet became mainstream.  That combined with my time at Sun Microsystems help drive me to a constant exploration of emerging technologies and anticipate their impact on the global travel industry.


Who do you want to meet at the Travel Tech Con 2017 and who should approach you?

I am interested in truly disruptive startups that use emerging tech such as machine learning and natural language processing to provide solutions for all the sectors of the industry.  I am also looking to connect with local investors who are interested in travel technology.


What’s the best thing about being in travel tech?

Helping clients both improve their core travel systems and identify emerging overall tech trends that will impact the global travel industry.


What are you most looking forward to about Travel Tech Con?

Content and networking.

Norm Rose hosing a panel at Travel Tech Con 2016 discussing Blockchain in Travel.

Brief outline of speech

I normally review between 100-150 startups pitches annually. I have been associated with the Phocuswright’s Travel Innovation Summit since its inception. For Phocuswright, I screen all Summit startup submissions and prepare those selected in sharpening their presentation for the main stage.  My work with Phocuswright combined with my experience working with Plug and Play, the Travel Startup Incubator and various investment groups, will provide unique perspective for my presentation:  “How to win at the Phocuswright Innovation Summit”.  The talk will include:

  • Evaluating your innovation – are you a core disrupter or peripheral solution?

  • Common pitch mistakes to avoid.
  • How your pitch can be sharpened to better match judging criteria.


Norm Rose is a recognized expert on all aspects of travel technology and travel industry trends. He is a seasoned travel industry visionary who provides a clear picture of the future of travel. Whether addressing changes in the airport experience or how mobile and social media is reshaping the planning and booking of travel, Norm brings the future of the world’s largest industry, travel and tourism, into clear focus.

See you there Norm! Are you a Travel Startup? Tickets are going fast for the Travel Tech Con Workshops - get your tickets now here! www.traveltechcon.com/2017-conference/#travel-tech-con-2017