30K computes the frequent flyer miles, upgradability and status benefits (free luggage, lounge, priority) of all flights on travel search platforms. The outcome is increased retention, conversion and revenue for travel suppliers and retailers, while creating a big data basis for highly personalized and targeted ads.

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Challenge Being Solved

Airfare has been commoditized in the past decade, even as travelers are willing to pay more for a better benefits and travel experience. The industry already has a remedy which it just hasn't leveraged in an optimal way - the frequent flyer program. There are more than 500 million frequent flyers in the world but not a single travel search platform caters to them. 30K let's users personalize the results by indicating their frequent flyer programs and at the same time travel search platforms can access a 360 degree traveler profile of millions of travelers.